ELVIS PRESLEY MOVIE HERALDS
Heralds were first used as early as the 1910's. Heralds were essentially 5" x 7" or 6" x 9" one page flyers.
Some heralds were larger in size, and some were more than one page. Printed as an inexpensive ad flyer,
the herald normally included a picture of the star or stars and general Information about the movie.
One herald was normally included in the press kit, or campaign kit that was sent to the movie exhibitor.
Heralds were used up until the mid-1970's, particularly for major promotional campaigns.
Heralds are considered collectible but do not command the same dollar value as do the movie's posters.
Heralds were distributed by the thousands directly to the public, which lessens their value as a collectible. To a collector, however, heralds are far more affordable.